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  • Why I will never back a product on Kickstarter or Indiegogo

    August 17, 2017

    Many business owners, startup founders, inventors and entrepreneurs I talk to need and want funding for their product. Actually...

  • What is Innovation? A case study on what it’s not

    March 29, 2017

    Innovation isn’t easy.
    It’s not just R&D, or the job of a director, manager or team who has “innovation” in…

  • Commercialisation Misconceptions: FAQ

    March 14, 2017

    At Innovateur, we are passionate about helping new inventors and entrepreneurs to get started on the right foot. As...

  • Napkin to the World in 6 Steps

    March 13, 2017

    Research the market

    Innovation begins with researching the market like you would when buying a new house or car. It is essential to identify the benefits of existing products, and pinpoint where they fall short. Explore the features and issues plaguing current products. What are the pain points?


    Identify the gap and start solving

    Identify the problem and optioneer different solutions. Lead with the benefit before adding in essential and 'nice to have' features. Evaluate the options and go with the best.


    Begin with the


    Pictures, Punchline and the Pitch sheet. Capture the benefits of the solution on a page with many visuals, focussed around a punchline that is quick and easy to understand. This is your MVP and validation tool.


    Select, Protect and Submit

    Select potential licensees, protect your intellectual property then submit the product to them. The chances of your product going to market increase several folds by using the right criteria to choose a licensee. This is Innovateur's area of expertise.


    Follow with the 3Cs

    Champion, Create and Close. Build a relationship with a Champion who will sell the idea for you internally. Make them a prototype. Close the deal.


    Rinse &


    Stick to what you do best and go back to the drawing board to solve the next world problem. With Innovateur, we'll help you focus on what you love by monetising your hard work and creative solution by taking care of the rest. 

    At Innovateur, we encourage innovators to follow 6 steps to bring an idea to the market.

  • Your views are biased: Get Feedback & Insights from these 5 sources instead, or risk failing

    March 7, 2017

    Let’s take a moment to think about how a great idea comes to life. Something you might have heard,...

  • The government wants to help you export your IP

    March 1, 2017

    Believe it or not, the Australian Government is serious about exporting innovation to the world. They are putting their...

  • Stop waiting by the phone! The top 3 things you all inventors must stop

    March 1, 2017

    We come across many inventors who have been referred to us to move their invention or innovation closer to...

  • The one business strategy that can explode growth without the capital investment

    February 28, 2017

    Super Soaker. Lego. Disney. What do all of these have in common?(It’s not just toys!) The answer: Licensing. The...